7 Buying Signals That Beat Any List You Can Buy
A static list tells you who exists. A signal tells you who's about to buy. Here are the seven intent triggers we've watched outperform every database, with the queries and thresholds that make them work.
A static list tells you who exists. A signal tells you who's about to buy. Here are the seven intent triggers we've watched outperform every database, with the queries and thresholds that make them work.
Lists tell you who exists; signals tell you who is moving. Reply rates on signal-based outbound run 3-5x higher.
Questions and answers
How fresh does a signal need to be?
Most signals have a 14-30 day useful window. Funding is 14, hiring is 14, leadership change is 30, tech change is 60. After that, the buyer either solved the problem or moved on.
Can I rely on intent data vendors?
Bombora, 6sense, and similar intent data is useful as a confirming signal but rarely as a primary trigger. The events above are public, datable, and verifiable — intent data is probabilistic and lagged.
How many signals should I monitor?
Pick three that map to your ICP and master them. Trying to monitor all seven dilutes attention and creates a firehose your reps will ignore.