Sell to companies in the news
When a company makes the news for a launch, expansion, or acquisition, they are spending, hiring, and saying yes. Leadify watches business press for momentum events that match your ICP and exports them as a clean lead file the same day.
When a company makes the news for a launch, expansion, or acquisition, they are spending, hiring, and saying yes. Leadify watches business press for momentum events that match your ICP and exports them as a clean lead file the same day.
Press coverage is one of the strongest momentum signals in B2B. A product launch, an expansion, an acquisition, a new exec hire — each one means budget, change, and openness to new vendors. The problem is signal-to-noise: monitoring business press at scale is impossible without tooling. Leadify watches the right outlets, classifies events by type, and surfaces only news that maps to your ICP and offer.
How it works
- Set the event types — Pick the event types you want to track: launches, expansions, acquisitions, exec hires, partnership announcements.
- Monitor business press — We watch business news outlets, press release wires, and trade publications relevant to your sector.
- Classify and link — Each story is classified by event type, linked to a company record, and matched with relevant decision-makers.
- Score and deliver — Each event is scored on freshness and fit, then exported as CSV.
Questions and answers
How fast does news show up?
Most stories appear within hours of publication. Major wires often arrive within minutes.
How do you filter out noise?
Each story is classified by event type and matched to a company. Pure brand mentions and unrelated coverage are filtered out before delivery.
Can you monitor specific publications?
Yes. You can include or exclude specific outlets or syndication wires to control your signal mix.
Is this GDPR friendly?
Yes. Press coverage is public information and contacts are processed under documented legitimate interest.